Salon Marketing Strategies

Find a white wall or pop-up or roll-down backdrop to create a selfie station. You may purchase a "step and repeat" backdrop with your salon's logo, handle, and/or hashtag

Post your work on Facebook, Instagram, Twitter, and Pinterest. Engage followers, provide advise, competitions, events, and bargains on social media. Hold trying to keep everyone's attention.

Create a trend by giving a customer, friend, or fellow stylist a new style. Makeovers and colour changes look fantastic on camera. Create a hashtag for your trend. 

Be trendy: Update and modify your appearance regularly. If customers see you and your salon staff making changes, they will too.

Video-post: Create a brief how-to video for customers to use at home. Post on YouTube and social media.

Create a nationwide fundraising event with a national non-profit. Cut-a-thons, pledge drives, walk-a-thons, etc. It's a terrific approach to develop brand recognition and demonstrate community caring.