London, UK, 2022 GA4 is Google's newest and most improved analytics platform, replacing Universal Analytics.
GA4 measures website traffic and app engagement using data visualisation and AI machine learning. Machine learning and AI provide marketers real-time statistics
Google's new Analysis Hub may improve your marketing strategy. GA4's Analysis Hub features exploration, funnel analysis, route analysis, and more.
These elements concentrate on your company objectives and data, allowing you to optimise your tactics and efforts.
James McGarrie, SEO Strategist at The Brains, says of Google Analytics 4:
Google Analytics 4 provides great website data insights
The upgraded reporting and AI reports provide digital marketing strategists precise facts to help them design better plans. The Brains' James McGarrie