For salon and spa owners, it is an obsession — even a battle. And if you aren’t doing all you can to make money, you should be.
PROFIT DOESN’T MEANS MONEY IN THE COCKPOT!
Like a cruel mind game, profit may make you both rich and poor at the same time.
Having to pay taxes on profits even while there is little or no money is the last nail in the coffin.
That tiny beast is a nuisance, but wouldn’t it be good if you could get your hands on some control over it?
The good news is that profit can be controlled if you adhere to the following six guidelines:
Profit is a metric
Leaders keep an eye on and make decisions based on a wide range of financial metrics, including the frequency of purchases, return on investment (ROI), customer retention rates, personnel expenses, product and raw material prices, and many more.
Your salon/profit spa’s is just another way to gauge how effectively you’re able to control your variable and fixed expenses over a certain period of time.
Spending less than you earn is the only way to make money in this game. Drive profit just as fiercely as you do productivity, prebooking, and customer retention.
Second, profit is not and never will be money
Profit is a vague concept. Profit does not equal cash in the bank. The whole $100 gift card sale, for instance, is recorded on the Balance Sheet. There’s a $100 increase in cash, and a $100 increase in Gift Card Liability. Until the gift card is used and reported as a sale, nothing appears on the Profit & Loss Statement. However, this does not imply that the $100 is still sitting in your account, ready to be activated at a moment’s notice.
Profit is what drives a company’s sales, not the amount of money in the bank.
On the balance sheet, principal payments on debt are listed. The only line item on the P&L is interest expenditure.
Paying off debt is made easier by the money that is made through sales. In other words, if you keep losing, you’ll end yourself in even more debt. Treat profit as a metric, and you’ll discover money in that metric, as we learned in lesson one.
LEARNING #3: Profit is driven by people’s actions
Statements of Profit & Loss and Balance Sheets are a numerical readout of your leadership and business activity. When teaching leaders, particularly entrepreneurs, the most difficult task is to encourage them to practise and live the fiscal habits that lead to success.
A corporation in a permanent cash crisis may and will be held hostage by unchecked and unreasonable expenditure and financial choices.
The “must have” or “good to have” standard must be applied to every expenditure. Entrepreneurs are able to rationalise whatever they choose. Nice-to-haves aren’t necessary. Cash or more debt must be used to pay for “necessary” items. Make due with what you’ve got if you’re already in debt.
CONCLUSION: Profit is a system-driven concept
Maps, gasoline, supplies, backup equipment, and contingency plans are essential for lengthy voyages. A system is what the strategy is all about. A system is what the map is. A mechanism for maximising the usage of fuel (cash) exists.
Profits are no different from the rest of the world. Even if you despise math and refuse to construct and adhere to a cash-flow strategy or budget, you may reap financial rewards by pure chance.
Profit, on the other hand, is a sly and elusive creature. Systems are the means through which money is made in the financial sector. It’s time to let them go. To get the hang of them isn’t that tough.
Fifth lesson: Profit can and must be transformed into cash
As previously established, it is possible to be both prosperous and broke. The Balance Sheet comes into play when it comes to making money.
Possessing positive equity means that your assets (what you own) exceed your obligations (what you owe). A company’s total assets are equal to its total liabilities divided by its total equity.
In order for your firm to thrive, it must have assets that are greater than its liabilities.
It doesn’t matter how busy or prosperous a salon or spa seems to the outside world if it is in debt.
Pay close attention to the figures in your Income Statement and Cash Flow Statement. Do not add more money to the problem. Set up a portion of your income for emergency use and keep it safe from your irrational business impulses.
“Sleep well at night money” may be accrued with a few thousand dollars here and there. Getting help with your Balance Sheet is critical if you don’t know what it’s telling you.
SIX: It’s simple to come and easy to depart
In these times of excessive inflation, profit is a prize worth fighting for.
You have to discipline yourself to build up your savings. Why? It’s possible for a company’s cash flow and cash reserves to suddenly “poof.”
If your company’s leadership is complacent or makes a terrible judgement, it may quickly spiral out of control.
Profit is a precious commodity that ought to be guarded and preserved. Under order to avoid the profit beast destroying your world before you can say, “Where’s all the cash?” you must keep it in check.
Ending Thoughts: Profits are a foreseeable result. A structure, discipline, and accountability are all necessary for turning a profit into dollars in your account.
Are you in need of assistance?
The moment has come to arrange a free strategy coaching session if you’ve been struggling to make money or have no idea why you’re perpetually short on cash. We can assist you with organising your financial records and, more crucially, in developing the knowledge and self-assurance you need to utilise that information to make sound business choices.
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